Projects

Turning Strategy into High-Impact,
Growth & Measurable Results

This project reflects my approach to marketing as a balance of strategy, insight, and execution. I focus on understanding the audience, defining clear goals, and creating solutions that drive engagement and real impact. My goal is not just to build something that looks strong, but to develop work that supports growth, creates value, and delivers measurable results.

Below are selected projects that highlight this approach in practice:

1. From Audience Insight to Engagement

Charles River Museum of Industry & Innovation | September 2025 - May 2026

Developed a marketing strategy focused on audience segmentation, content structure, and user journey design to improve engagement and support long-term growth.

2. Driving Impact Through Innovation & Nonprofit Collaboration

DeisHacks 2026: Brandeis University | Fall 2025 – Spring 2026

Co-developed a real-world challenge with a nonprofit (CRMII) to address visibility and visitor experience gaps; led a student team in a 48-hour innovation challenge, earning Best Non-Technical Solution.

3. Driving Growth Through Data and Strategy

Rivian: Market Analysis & Strategy | Spring Semester 2025

Analyzed Rivian's market position and operational challenges to identify data-driven strategies for growth and efficiency.

4. Automotive Brand Strategy Simulation

Firm E – Stakeholders Meeting | Spring Semester 2025