• Developed a digital marketing strategy to strengthen brand visibility and audience engagement
• Built audience segmentation frameworks to enable more targeted outreach and improve campaign effectiveness
• Redesigned CRMII's brand guidelines to ensure consistency across touchpoints and enhance credibility with visitors, partners, and funders
• Restructured website content and navigation to improve storytelling and user experience, contributing to increased audience engagement and stronger interest from potential funders

• Co-developed a high-impact, real-world challenge with a nonprofit partner for student teams to tackle
• Guided student teams through a 48-hour challenge, supporting problem-solving, engagement, and collaboration with the nonprofit
• Coordinated an on-site museum experience to deepen teams' understanding of the nonprofit's mission, audience, and key challenges

• Improved production efficiency by tracking lead times three weeks in advance, accelerating workflow and enhancing client satisfaction
• Ensured color accuracy and brand consistency across 300+ printed projects, contributing to higher campaign quality and repeat business
• Coordinated closely with sales, account managers, and production teams to streamline approvals and reduce turnaround time

• Consulted with clients to define design goals and present company offerings, supporting stronger sales conversions and client retention
• Designed multicultural menus that increased customer interest and engagement

• Improved customer experience by increasing order accuracy and service efficiency, strengthening overall satisfaction and service quality
• Resolved up to 12 customer concerns per shift, improving service experience and contributing to customer retention

• Translated brand strategies into cohesive visual systems and marketing assets, enhancing brand positioning and visibility
• Collaborated with marketing teams to support multi-channel campaigns, contributing to measurable performance improvements and ROI growth
• Designed and executed marketing materials across 14 campaigns, increasing audience engagement and campaign effectiveness
• Designed a user-focused website interface for a professional networking platform, improving usability and digital interaction
• Created a branded planner calendar for Qatar Airways, ensuring alignment with brand standards and consistency across touchpoints

HubSpot Academy is an online platform that delivers globally recognized certifications and builds practical skills in marketing, sales, and CRM tools.

Web Design & Development

09/2021 – 12/2022

Marketing Management

Focused on core marketing frameworks, including segmentation, targeting, positioning, and revenue generation.

Takeaway: Learned how marketing drives revenue by aligning customer needs with business goals through structured strategy.

Branding Strategy

Explored brand positioning, value proposition, and long-term brand equity development.

Takeaway: Strong brands are built by delivering a clear and consistent value that creates trust and long-term customer relationships.

Social Media & Advertising

Covered content strategy, campaign planning, and audience engagement across platforms such as Instagram and other digital channels.

Takeaway: Effective campaigns are built by understanding audience behavior on each platform and delivering the right message at the right time.

Digital Marketing

Focused on content marketing, organic growth, and performance-backing.

Takeaway: Learned how consistent content and data insights can drive engagement and support long-term growth.

Marketing Research

Designed and analyzed surveys using tools like Qualtrics, applying statistical methods such as t-tests and chi-square.

Takeaway: Data-driven insights are critical for understanding customer behavior and making informed marketing decisions.

Leadership & Social Impact

Worked on real-world nonprofit projects, including CRMII, focusing on marketing strategy and implementation.

Takeaway: Marketing can be a powerful tool to support mission-driven organizations and create measurable community impact.

Data Visualization

Learned how to communicate data through clear and structured visuals.

Takeaway: Presenting data effectively helps translate insights into actionable decisions.